Banjul Gambia Accor Hotel
South Africa's President Cyril Ramaphosa said last year that the government was aiming to double international visitors to 21 million by 2030. From January to November 2019, international tourism fell by 2.3% after South Africa, the world's second largest economy, according to government figures.
The figure was dragged down by a 4% drop in arrivals from Europe, while arrivals to other African countries fell in line with the total. The problem is cross-continental: while visitors from North America need visas to travel to 45% of African countries, Africans traveling from outside the continent need a 55% increase. Signe also argues that visa restrictions are a major obstacle to the growth of tourism in Africa, particularly in South Africa. He argues that by the end of 2018 there will be only 6.5% protected land and that there are only 1.2 million hectares of land in the country, less than one-third of Africa's total land area.
Willis says Accor, which has a strong historical presence in francophone Africa, also wants to grow in Rwanda, Nigeria and Cameroon.
Accor, which has been present in Africa since 1974, plans to open 16 hotels across Africa by 2020 and increase the total number of hotels by almost 3,000 rooms. Accor says it plans to open 71 properties across Africa over the next five years, increasing its inventory from 14,000 to 40,000 rooms. The company also plans to build three new "Mantis" hotels in Rwanda, which will make the brand the country's largest international operator. Four of these are planned in Ethiopia, four in Addis Ababa and three in Kenya.
As for Africa as a whole, Willis sees Accor's growth in the medium and long term - in the stay segment - and in hotels in the long term.